Tour Content Strategist
Capturing moments that elevate your brand and engage audiences.
Capturing moments that elevate your brand and engage audiences.

I am a Class of 2025 Music Industry Graduate from the University of Southern California with a passion for marketing, live events, and electronic dance music. Understanding the importance of community, I place a strong emphasis on the fan experience and building strong fandoms.
I come from inside the electronic music world as both a DJ and music industry professional, which allows me to instinctively capture authentic, high-performing tour content in real time.
With a keen eye for detail, I specialize in capturing the essence of live events. My work focuses on creating engaging short-form content that resonates with audiences and enhances brand visibility. I create high-energy, viral-ready social content inside live music environments, capturing the moments fans feel, not just what they see.
Most creators document tour life from the outside. I’ve built my career inside the electronic music industry which means I don’t just film shows, I understand the culture, the pressure, the energy, and the rhythm of life on the road.
Through my work as a DJ and music industry professional, I’ve spent years embedded in live electronic music environments, giving me a deep understanding of what resonates with dance music audiences online.
What I Do Well:
Tools & Workflow:
As part of my senior capstone project at USC, I led a hands-on social media content experiment across TikTok and Instagram Reels, producing a wide range of short-form video styles to study what actually performs in today’s algorithms. By tracking engagement patterns across formats and audiences, I developed a strong instinct for which styles resonate on each platform and how to quickly adapt content to reach specific demographics. Through analyzing performance data I am better able to identify which types of content consistently drive reach and engagement on each platform.
Why This Matters for Tour Work:
Crowd-energy content performs strongly because it captures the emotional payoff of live music. Viewers don’t just see a performance, they feel the atmosphere. High-energy crowd reactions signal excitement, scale, and cultural relevance, which naturally draws in new viewers and increases watch time. When audiences see others fully immersed, they want to be part of that experience too.
Capturing content from behind the DJ and backstage transforms a performance into a first-person experience. This perspective consistently performs well on social media because it gives fans rare access to moments they would never normally see, making them feel like insiders rather than spectators. By blending massive crowd energy with raw, behind-the-scenes intimacy, this style of content drives higher engagement and deeper artist–fan connection.
In today’s crowded DJ market, visibility is driven by more than music alone. Personality-led content — including aspirational and visually engaging posts — performs well because it creates immediate emotional interest and expands reach beyond existing fans. This mirrors a long-standing truth in entertainment: audiences connect first with people, then with their work.
907k Views
260k Likes
Why it worked:
This video uses a fast, visually satisfying transition that stops the scroll immediately and rewards viewers with a clean payoff. The format aligns with short-form algorithm preferences for quick hooks and repeat viewing.
What I did:
Planned the transition around a natural movement beat, edited for tight pacing, and optimized the opening frame to create instant visual intrigue.
36.2k Views
5.6k Likes
Why it worked:
This clip places the viewer directly inside the moment, creating a first-person experience that triggers emotional immersion and higher watch time. Crowd energy signals excitement and cultural relevance, which attracts new viewers.
What I did:
Positioned myself behind the DJ booth to capture the crowd reaction at the peak moment and edited for rhythm and intensity to match the music’s drop.
7k Views
1k Likes
Why it worked:
This content humanizes the creator, making the audience feel emotionally connected rather than just entertained. Personality-driven clips expand reach beyond existing fans.
What I did:
Structured the clip with a strong opening hook and natural delivery, then edited to maintain authenticity while keeping pacing optimized for retention.
As a fan, DJ, and music industry professional, I know I can be exactly what Danny's socials need. I'd love to bring my skills and expertise to the team!

With over five years of backstage experience at live events, I’m trusted to operate in fast-moving, high-pressure environments while maintaining a composed, professional presence around artists and teams.

As a longtime member of the dance music community, I understand EDM culture from the inside, not just as a professional, but as a fan. This gives me a strong instinct for what resonates emotionally with audiences and allows me to create content that speaks naturally to the community.

Being a DJ gives me a unique advantage behind the camera: I instinctively understand set dynamics, crowd psychology, and the moments that matter most in a performance, allowing me to capture content that feels authentic and perfectly timed.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.